Transfer Deadline Day 2024: Premier League January Spending Decreases by £715m Compared to Previous Year

After three consecutive record-breaking transfer windows, Premier League clubs showed restraint in January, collectively spending £715m less than in the 2023 winter transfer window. According to financial services firm Deloitte, the combined outlay of the 20 top-flight clubs amounted to £100m, marking the lowest January expenditure in a non-Covid season since 2011-12, when £60m was spent.


Deadline day saw a mere £30m in disclosed fees, a significant decrease from the £275m spent on the same day a year ago. Premier League clubs completed only 17 permanent transfers during the window, supplemented by 13 loan deals, including seven permanent and six loan deals on deadline day.


Despite the relatively modest January total, the 2023-24 season still ranks as the second-highest transfer spending season ever, with a total expenditure of £2.5bn across both transfer windows, largely driven by the record-breaking outlay in the summer.


Notable figures include a decrease in spending in the English Football League (EFL) to £15m from £25m in January 2023, while spending across Europe’s ‘big five’ leagues—Italy’s Serie A, Spain’s La Liga, France’s Ligue 1, and Germany’s Bundesliga—increased to £388m from £218m in the previous January window.


Ligue 1 clubs led the pack among Europe’s ‘big five’ with a gross transfer spend of £162m, followed by the Premier League (£100m), Serie A (£85m), Bundesliga (£70m), and La Liga (£70m). Interestingly, it marks the first time since 2019 that the Premier League was not the highest-spending league globally in January, and the first time since summer 2011 that it was not Europe’s top spender.

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Additionally, spending by Saudi Pro League clubs saw a significant decrease in this January transfer window (£21.3m) compared to the £853m spent in the summer 2023 window.


Tim Bridge, lead partner in Deloitte’s Sports Business Group, attributed the more restrained approach of Premier League clubs to the substantial investments made during the summer window, coupled with heightened awareness of financial regulations and potential non-compliance repercussions. He emphasized that while securing top-quality players remains crucial, clubs prioritized retention over attraction in this window.






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