How Much Is A Booth At Cowboy Christmas?

When it comes to Cowboy Christmas, one burning question on every exhibitor’s mind is: How much is a booth? Well, you might be surprised to learn that booth prices can vary significantly depending on various factors. From the location within the event to the size and type of booth, there’s a wide range of prices to consider. But fear not, as the opportunities and potential returns from participating in Cowboy Christmas justify the investment.

Cowboy Christmas, with its rich history dating back to the early days of the National Finals Rodeo, has become a renowned marketplace for western-themed products and services. With over 300,000 square feet of exhibit space, it attracts both exhibitors and attendees from around the world. In recent years, the event has seen exponential growth, with an estimated 400,000 visitors in 2019 alone. This bustling marketplace offers exhibitors a unique platform to showcase their cowboy-inspired merchandise, connect with customers, and tap into the lucrative western lifestyle market.

How Much is a Booth at Cowboy Christmas?

The Cost of Booths at Cowboy Christmas

If you are a vendor or exhibitor looking to showcase your products or services at Cowboy Christmas, one of the biggest holiday shopping events in the country, you may be wondering about the cost of booths. Cowboy Christmas is held alongside the Wrangler National Finals Rodeo in Las Vegas, attracting thousands of visitors each year. This article will provide all the information you need to know about the costs involved in securing a booth at Cowboy Christmas.

Before delving into the specific costs, it’s important to note that the prices can vary depending on several factors, including the booth size, location, and duration of the event. As such, the costs provided in this article should be viewed as general estimates and may differ from the actual prices at a given year’s Cowboy Christmas. It’s always recommended to contact the event organizers for the most up-to-date information.

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Now, let’s explore the different booth options and their associated costs at Cowboy Christmas.

Booth Types and Prices

When it comes to booth options, Cowboy Christmas offers a variety of choices to accommodate different budgets and needs. Here are some of the booth types and their estimated prices:

1. Standard Booths

Standard booths are the most common and affordable option for vendors at Cowboy Christmas. These booths typically come in varying sizes, such as 10×10, 10×20, or 20×20 feet. The prices for standard booths can range from $2,000 to $8,000, depending on the size and location within the venue. These booths often include basic amenities like table and chairs, but additional display items may come at an extra cost.

Standard booths provide a great opportunity for vendors to showcase their products and interact with the event attendees. The size and layout of the booth can be customized to suit the vendor’s specific needs, allowing for a personalized and engaging display.

If you opt for a standard booth, it’s important to book early as these spaces tend to fill up quickly due to their popularity and affordability.

2. Premium Booths

For vendors looking for a more elevated and prominent presence at Cowboy Christmas, premium booths offer a higher level of visibility and amenities. These booths are often located in prime areas of the venue, such as near the entrances or along high-traffic aisles.

Premium booths are typically larger in size compared to standard booths and come with additional perks like premium signage, enhanced lighting, and dedicated storage space. The prices for premium booths can range from $10,000 to $20,000, depending on the size and location within the venue.

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Vendors who choose premium booths can benefit from increased foot traffic and exposure, as these booths are more visible to the event attendees. They provide an excellent opportunity for businesses looking to make a big impact and stand out from the competition.

3. Island Booths

Island booths are another option available at Cowboy Christmas, particularly for larger companies or brands that want to make a statement. These booths are situated in open areas and have multiple sides accessible to attendees.

Island booths offer maximum visibility and allow vendors to create immersive experiences for event-goers. They often feature customized designs, large-scale displays, interactive elements, and even lounge areas.

The prices for island booths can vary significantly depending on the size, location, and level of customization. On average, the cost of island booths at Cowboy Christmas can range from $20,000 to $50,000 or more.

Additional Costs to Consider

While the booth prices mentioned above cover the basic space and amenities, there are additional costs that vendors should be aware of when budgeting for Cowboy Christmas. These costs may include:

1. Utilities and Services

Event venues often charge for utilities and services such as electricity, water, and internet connectivity. The costs for these utilities can vary, and vendors should inquire about them when making booth reservations. It’s essential to factor in these expenses to ensure a smoothly running booth.

2. Booth Decor and Displays

To create an attractive and engaging booth, vendors may need to invest in booth decor, displays, and promotional materials. These expenses can include signage, banners, shelving, lighting, seating, and other visual elements. The cost of booth decor and displays will depend on the vendor’s preferences and branding requirements.

3. Staffing and Travel

Aside from the booth itself, vendors should consider the expenses associated with staffing their booth and covering travel costs for their team. This may include wages for booth attendants, accommodations, transportation, and meals. Planning for these costs ahead of time will help vendors have a realistic budget for the event.

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4. Insurance

Some events, including Cowboy Christmas, may require vendors to carry liability insurance. This insurance helps protect vendors in case of accidents or damages that may occur during the event. The cost of insurance will vary depending on the coverage amount and the vendor’s specific needs.


Participating in Cowboy Christmas as a vendor can be an exciting opportunity to showcase your products and reach a large audience. The cost of booths at Cowboy Christmas can vary depending on factors such as booth type, size, and location. Standard booths typically range from $2,000 to $8,000, while premium booths can cost between $10,000 and $20,000. Island booths, offering maximum visibility and customization, can range from $20,000 to $50,000 or more.

It’s important to keep in mind that the prices mentioned here are general estimates and may change from year to year. Additionally, vendors should budget for additional costs such as utilities, booth decor, staffing, travel, and insurance. By planning and budgeting carefully, vendors can make the most of their experience at Cowboy Christmas and capitalize on the immense potential this event offers.

For more information on participating as a vendor at Cowboy Christmas, visit the official event website here.

Key Takeaways: How Much is a Booth at Cowboy Christmas?

1. The cost of a booth at Cowboy Christmas varies depending on the size and location.

2. Booth prices range from $1,500 to $5,000 for a standard 10×10 booth.

3. Premium locations can cost up to $20,000.

4. Additional costs may include electricity, Wi-Fi, and marketing fees.

5. It’s important to book your booth well in advance as spaces fill up quickly.

If you’re wondering about the cost of a booth at Cowboy Christmas, it varies depending on the location and size of the booth.

Small booths can start around $500, while larger booths can cost several thousand dollars. It’s important to plan ahead and budget accordingly if you’re interested in participating as a vendor at Cowboy Christmas.






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